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Actions data points

Action events can include a variety of data points, grouped into user sessions. Each session may track multiple events, and certain data points may appear multiple times within a session. While most event data is optional, some key data points are automatically included with every event.

Some data is populated on events automatically; please see the reference below for details. In most cases, the generated data will be added to all session events automatically.

Automatically generated data can still be overridden through the analytics API when submitting events.

Using data points in queries

Both generated and customer-assigned data fields can be referenced in queries. Natural language processing allows to both callout fields by their system name (BrowserName) as well as their fluent equivalents (what is the most common browser and version?)

Data reference

Session dimensions

Data point

Source

Description

SessionId

Generated automatically

Unique session ID.

Automatically added to all events within the session.

ProjectId

Customer-assigned

Populated from URL

Allows customers to assign a related project ID to events.

Cohort

Customer-assigned

Populated from URL

Typically used in A/B testing scenarios to identify the relevant user group

Time dimensions

Data point

Source

Description

Created

Generated automatically

Timestamp when the event was created

Year

Generated automatically

Year when the event was created

Month

Generated automatically

Month when the event was created

Day

Generated automatically

Day when the event was created

Hour

Generated automatically

Hour when the event was created

Channel dimensions

Data point

Source

Description

SitesCodes

Generated automatically

A comma-separated list of site codes for which the configurator was loaded.

SiteCode1

Generated automatically

The first site code from the SitesCodes list

SiteCode2

Generated automatically

The second site code from the SiteCodes list

Locales

Generated automatically

A locale for which the configurator was loaded, in ISO code format (en-US)

Region

Customer-assigned

Populated from URL

Allows customers to group configurator users by a region where sites codes or locales do not provide the necessary aggregation level.

Consider EU, for example. SiteCodes may identify the e-commerce channel (SFCC for Salesforce Commerce Cloud), while a locale may indicate a country and language (fr-FR). It may be desired to group all EU users together for analytics tracking purposes however by setting the Region variable to EMEA (or another customer-defined value)

Browser dimensions

Data point

Source

Description

BrowserMobile

Generated automatically

Indicates whether the user’s browser is a mobile device.

BrowserName

Generated automatically

Browser family name.

BrowserVersion

Generated automatically

Browser version

BrowserWidth

Generated automatically

If enabled, contains the user’s browser width descriptor, reduced to a breakpoint. See reference for more details.

BrowserHeight

Generated automatically

If enabled, contains the user’s browser height descriptor, reduced to a breakpoint. See reference for more details.

Customization dimensions

Data point

Source

Description

Placement

Generated automatically when selecting a component

Updated placement code.

Component

Generated automatically when selecting a component

Selected component code. For standard events, this is a placement independent code.

Order dimensions

Data point

Source

Description

Recipe

Generated automatically when saving a design

Associated recipe ID

OrderNumber

Customer-assigned

Associated order number.

LineId

Customer-assigned

Line item ID within the order.

Quantity

Customer-assigned

Number of custom products within the line item.

User experience dimensions

Data point

Source

Description

Page

Customer-assigned

Populated from URL

Source page identifier.

Screen

Customer-assigned

Screen identifier.

Step

Customer-assigned

Step identifier. For example, a navigation step within the customer’s experience

Button

Customer-assigned

Button or CTA ID.

Generic event dimensions

Generic event dimensions allow customers to track arbitrary data. It is advised however to use specific event dimensions, if available, in order to increase performance and efficiency.

Data point

Source

Description

Category

Customer-assigned

Event category.

Action

Customer-assigned

Event action.

Label

Customer-assigned

Event label.

Value

Customer-assigned

Event value.

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